We are a strategic advisory studio working with ambitious cannabis brands to build, launch, and scale in California & beyond.

What is HQ?

We are the go-to partner, advisor and enabler for cannabis brands looking to enter, engage, and thrive in the California marketplace.

Think of us as your fractional c-suite. We're working with you side by side to bring in focus and evolve the brand to position it for success in California. We work holistically with your company to perfect your product and strategy. We're powered by an unmatched network of domain experts & proven partners that harnesses decades of experience, invaluable connections, and rich cultural insights to get you from idea to products on the shelves.

Our domain experts have worked with some of the most iconic brands on earth.

Why HQ?

We give you the tools, support, and infrastructure you need to successfully and efficiently launch and grow in the California market.

(time + money)

Cannabis brands go farther and faster with HQ. It takes the average cannabis company one year and $1.5+ million to enter the California market. Through our launchpad we are able to shrink that to six months and a fraction of the cost.

(access + distribution)

Unprecedented access to California consumers through our distribution capabilities, network of dispensary pilot partners, and access to our game changing D2C platform.

(community + leadership)

Gain access into a group of like minded founders and executives to share ideas and learn together. Our community is made by our network of domain experts, investors, partners, vendors, and founders. Enjoy one to one's with domain experts, HQ dinners with industry leaders, and a community Slack channel.

(orchestration + optimization)

Our big picture approach ensures that there are no inefficiencies, wasted resources or missteps in getting your brand market-ready. Maximizing every aspect of a brand's launch and growth.

(experience + credibility)

We know how to birth brands. Our network of domain experts have served as C-level executives in some of the most culture-defining brands around the world. We've also built cannabis brands from the days it was considered "grey market".

(innovation + differentiation)

We've partnered with some of the most sophisticated labs in Israel to help develop research backed products that stand out in the marketplace for all the right reasons.

(global influence + reach)

Through a network of global partnerships, we have influence in, and access to, every legal cannabis market that matters. Canada, Israel, UK, Switzerland, South Africa, Brazil, key American states, and beyond.

Our Process

We're one of the few companies in the world that can launch your brand from end to end. From an idea to product on the shelves.

Through our network of partners and domain experts, we help you understand your customers better. Taking that knowledge to then build the right strategy, experiences and products to serve them.

We focus on six areas of expertise.

Data Insights


Product Development


Marketing & Branding

Sales & Distribution

And we've designed three core offerings.

California Launchpad

A six month launch program for emerging brands; taking you from idea to product on the shelves in six months

California Expansion

Fractional c-suite, sales, and marketing support for established brands.

Strategic Advisory

Projects that drive growth for brands of all sizes.


We believe brands are the key to unlocking the promise of cannabis.

California is the birthplace of a record number of iconic brands and a market that has an immeasurable appetite for innovation and expansion — California is the Holy Grail. But, navigating the California cannabis terrain is difficult and expensive. Regulatory hurdles have created high barriers to entry for new and existing companies to enter the market. This prevents innovation from getting into the hands of the consumer. This is a problem.

We believe that when a cannabis brand succeeds in California, there’s no stopping the momentum and opportunities resulting from the Golden State’s market cachet. So, we've set out to tear down the barriers to entry and establish a clear path to entry.

Our mission is to unlock innovation. We're creating cannabis 3.0.


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