We help cannabis brands uncover transformative opportunities that deliver  

HQ is a strategic advisory collective helping cannabis brands unlock accelerated growth in California's multi-billion dollar market.

Build, launch, and scale with HQ

Our unique blend of services help solve our clients toughest problems, bring focus, avoid pitfalls, and transform them into powerful enterprises.

Data

HQ Brand Affinity Report™.
Marketplace, brand, & consumer analysis.
Research, metrics, competitive intelligence.
Monetization & pricing.
Growth & predictive modeling.
Customized data & reports.

Strategy

Business development & growth.
Data, analytics, & engagement.
B2B, B2C, & D2C.
Marketing, branding, content.
Sales, operations, & distribution.

B2B2C

Ideation conceptualization.
Formulation services.
Packaging & product specifications.
Supply chain, sourcing, & vendor management.
Product launches & campaigns.

Marketing & Branding

Messaging, positioning & brand creation.
Data driven content & collateral.
Digital & social campaigns.
Sales & outbound marketing campaigns.

Sales & Distribution

Managed sales teams.
Team training.
Operational processes & efficiencies.
Distribution, sourcing & vendor management.
Strategic partnerships.

Data

Using proprietary data, research, analytics, technologies and tools, HQ offers clients a suite of data solutions that change thinking, optimize efficiencies, identify challenges and create new approaches for a better enterprise for tomorrow.

HQ Brand Affinity Report
Social listening & consumer analysis
Research, metrics & competitive intel
Monetization & pricing
Growth & predictive modeling
Customized data & reports

Strategy

Strategic advising and realistic action plans turn our clients’ businesses into future-proof enterprises, so they can fully maximize their core strengths, grow their customer reach, expand their pipelines and relationships, drive retention and accelerate growth in the world’s largest cannabis market: California.

Business development & growth
Data, analytics & engagement
B2B, B2C, D2C
Marketing, branding & content
Sales, operations, distribution

B2B2C

Today, entrepreneurs must adapt their products, services and solutions to drive higher levels of growth if they are to be successful. HQ helps California cannabis entrepreneurs evolve their approach, product lines, services and solutions by apply winning approaches, best practices, technologies and marketing techniques that drive operational efficiencies, brand awareness, customers acquisitions, client retention and market share.

Concept development
Formulation services
Packaging & product specification
Supply-chain, sourcing & vendor management
Product launches & campaign

Marketing & Branding

California’s cannabis market is getting more sophisticated and competitive by the day. It is imperative that companies and brands remain relevant, have purpose, engage digitally and continue to reach their clients and customers to drive growth. Whether you are starting a new brand, updating an existing one or looking to take your business to the next level, HQ’s team of experts creates customized marketing programs that will add value to your bottom line.

Messaging & positioning
Brand development
Brand partnerships
Content & collateral
Digital & social campaigns
Sales & outbound marketing

Sales & Distribution

We work with clients to drive transformative change across the areas of their business that are most important to your bottom line, culture and values. Our expansion solutions include a range of sales, operations and supply chain expansion programs designed to maximize your sales, drive operational efficiencies, secure your supply chain, achieve growth and strengthen key relationships to allow you to succeed in the short and long term.

Sales & channel management
Sales team management
Team training
Operational processes
Sourcing & vendor management
Strategic partnerships

How we deliver

We work side by side with internal teams to bring smart approaches, creativity, and results that enable brands to unleash growth that is meaningful and lasting.

Seasoned team of experts.

Executives, strategic thinkers, makers and doers work closely with clients to take a multidisciplinary approach that bridges gaps between strategy, execution, culture, purpose and profits.

Ambitious & measurable KPIs.

Our team identifies key objectives, establish roadmaps, and defines goals that bring in focus and most importantly, results.

Feedback loops.

Validate assumptions early and often. Our cycles are built around frequent testing and leveraging data to inform decisions.

Data driven.

Data is at the core of decision making. We leverage internal and external data sources to define parameters, accelerate growth, and avoid pitfalls.

Diverse perspectives.

Our team comes from a mix of professional backgrounds. Ranging from finance to CPG, from design to engineering. We use our unique insights to drive game-changing results.

Dedicated team.

We are an extension of your team. Think of us as your fractional executive team.

Ready to get started?

Book a call with our team to learn more.

Meet the team

We're guided by a core set of shared principles, morals and values that leads strategies and approaches to launch and drive growth for our clients.

Daniel Abrahami
Reavis Moore
Cory Jones
Kimberly Dillon
Dave Warden
Lorenzo Nourafchan
Ben Ramirez
Michael Gosney
Bernedine Santistevan
Elie Green

Our team’s expertise was honed creating and building some of the world’s most iconic brands and while working at and with Fortune 50s, successful startups and multi-generational, international businesses with prominent experience in the global cannabis industry

What is HQ?

We are the go-to partner, advisor and enabler for cannabis brands looking to enter, engage, and thrive in the California marketplace.

We've designed a bespoke, equity-free accelerator, to give innovative brands a clear path to entry into California. We're not your run of the mill accelerator. We're hands on. Think of us as your C-suite. We're working with you side by side. Helping you perfect your product and strategy. We're powered by an unmatched network of domain experts & proven partners that harnesses decades of experience, invaluable connections, and rich cultural insights to get you from idea to products on the shelves in six (6) months. As we are equity-free, there is a participation fee that covers all components of the program.

Our domain experts have worked with some of the most iconic brands on earth.

Why HQ?

We give you the tools, support, and infrastructure you need to successfully and efficiently launch and grow in the California market.

(time + money)

Cannabis brands go farther and faster with HQ. It takes the average cannabis company one year and $1.5 million+ to enter the California market. Through our accelerator we are able to shrink that to six months and a fraction of the cost.

(access + distribution)

Unprecedented access to California consumers through our distribution capabilities, network of dispensary pilot partners, and access to our game changing D2C platform.

(community + leadership)

Gain access into a group of like minded founders and executives to share ideas and learn together. Our community is made by our network of domain experts, investors, partners, vendors, and founders. Enjoy one to one's with domain experts, HQ dinners with industry leaders, and a community Slack channel.

(orchestration + optimization)

Our big picture approach ensures that there are no inefficiencies, wasted resources or missteps in getting your brand market-ready. Maximizing every aspect of a brand's launch and growth.

(experience + credibility)

We know how to birth brands. Our network of domain experts have served as C-level executives in some of the most culture-defining brands around the world. We've also built cannabis brands from the days it was considered "grey market".

(innovation + differentiation)

We've partnered with some of the most sophisticated labs in Israel to help develop research backed products that stand out in the marketplace for all the right reasons.

(global influence + reach)

Through a network of global partnerships, we have influence in, and access to, every legal cannabis market that matters. Canada, Israel, UK, Switzerland, South Africa, Brazil, key American states, and beyond.

Our Process

Our program is built around supporting founders and cannabis brands take on the California market in the most efficient way possible.

On a rolling basis we accept and partner with amazing cannabis brands from all over the world. Our application process consists of two simple steps. Step 1 is a simple application (done here). Step 2 is a meeting with the founder and executive team to dig deep into the business to determine if the brand is a right fit.

The program focuses on six core areas.

Data Insights

Strategy

Product Development

Operations

Marketing & Branding

Sales & Distribution

Throughout the process we host dinners and one to one meetings with domain experts in different fields. On a weekly basis you're conferencing with different experts from the HQ team. We're getting you in front of buyers early and often — allowing them to familiarize themselves with your brand and give any input that may be helpful.

By month five we begin in-store testing for the final two months. This is centered around staff training for dispensaries and in-store product demo's. We bring in a team of brand ambassadors and with your support we engage with customers in-store. The data and input collected during these two months will influence how you approach your statewide roll out.

Learn More

Philosophy

We believe brands are the key to unlocking the promise of cannabis.

California is the birthplace of a record number of iconic brands and a market that has an immeasurable appetite for innovation and expansion — California is the Holy Grail. But, navigating the California cannabis terrain is difficult and expensive. Regulatory hurdles have created high barriers to entry for new and existing companies to enter the market. This prevents innovation from getting into the hands of the consumer. This is a problem.

We believe that when a cannabis brand succeeds in California, there’s no stopping the momentum and opportunities resulting from the Golden State’s market cachet. So, we've set out to tear down the barriers to entry and establish a clear path to entry through our six month process.

Our mission is to unlock innovation. We're creating cannabis 3.0.

Partners

Work with us.

Schedule a free 30 minute consultation.

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