Gen-Z & Millennial Affinity Report 2020

Building authentic, community driven cannabis brands requires more than just knowing your consumers demographics. It requires a deep understand of who and what drives your consumers decisions. Millennials and Gen-Z are two of the most important groups in cannabis, resulting in nearly 40% of the entire market. The HQ Cannabis Brand Affinity Report breaks down the who and what that drives Gen-Z and Millennial recreational cannabis consumers.

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